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The economic impact of food safety on these service industries and brand value in particular is dramatic, with the average direct costs of each “Food-borne Illness-Incident” is well in excess of $100,000. This amount of money excludes any short-term or long-term impact from negative publicity on brand values. High-profile, nationally and internationally branded-restaurant chains have focused substantial resources in evaluating and maintaining food safety and brand name protection. This is a critical, ongoing, ever-growing issue that will be a permanent line-item in both the current and future operational budgets of Food Service/Restaurant Operators all around the world.

Based on existing research from the National Restaurant Association (NRA), food handlers wash their hands with barely 30% of the frequency required by procedures recommended by the US-Food & Drug Administration (FDA). In the October 2003 issue of NRA Magazine, the president of Burger King Brands, Chris Closer, discussed the need for improved hand care and sanitation. Closer stated the following, … “Right now there is nothing more important to us than proper food safety practices.” In the same issue, the director of the FDA’s Center for Food Safety, Joseph Levitt stated, … “Our main consumer message is people need to take proper precautions, just like they do when they get in their cars and fasten their seatbelts. We need to increase our vigilance by, number one, keeping our hands clean.”

The hospitality & food service industry is now the largest retail industry employer in America, employing more than 10 million men and women. Approximately 8 million of these employees handle food and require SafeHands® products. The U.S. Department of Labor further reports that an additional 1.75 million new food service positions will be created during the next decade. This results in an annual growth rate that is significantly larger than any other sector of the retail industry.

SafeHands Alcohol-Free Sanitizers & Antibacterial Solutions, are the proven & tested solutions, which will perfectly fulfill industry compliance and governmental regulatory demands and guidelines, for the most proper, best-practice sanitation & infectious control management protocol, while safely, effectively and remarkably killing 99.99% of all germs, virus, bacteria, and other pathogenic organisms.



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