Markets

SafeHands® alcohol free " multiple daily use " instant hand sanitizer resonates loudly in industries such as food service, health care, schools and day care ("Industrial Market") where the use of hand sanitizers are required throughout the workday often resulting in red, cracked, and damaged hands. SafeHands® has presented scientific data validating that the frequency of use of alcohol based hand sanitizers has an inverse relationship with germ kill and contamination.

The Industrial market is dominated by large companies whose job is to find product advantages to entice new customers and increase sales. SafeHands® manufacturing relationships with national shipping allows for a perfect synergy with large distributors in these targeted markets.

SafeHands® has entered the consumer/retail market through distribution and a professionally executed Internet fulfillment strategy.

The presence of alcohol-based sanitizers has paved the way for SafeHands®. Currently the consumer market is $160 million and growing at a rate of 40% a year and the Professional market is $150 million and growing. Paradoxically, this dramatic increase in demand for instant hand sanitizers has created a growing consumer base that is voicing their aversion to the alcohol based hand sanitizers.

SafeHands® market opportunity will be further enhanced as many industries are compelled to adopt a non-alcohol standard because of the known liabilities associated with the frequent use of alcohol sanitizers.